Sony BRAVIA EX 700 Series 40-Inch Edge LED Backlit LCD HDTV, Black
Posted: November 3rd, 2010 | Author: admin | Filed under: Buy 3D TV | Tags: 40Inch, Backlit, Black, Bravia, Edge, HDTV, Series, Sony | 4 Comments »- 40-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player
- Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room’s lighting
- BRAVIA Internet Video for instant video and music streaming; Wi-Fi adapter ready; Motionflow 120Hz technology
- Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
- Includes removable stand; measures 38.875 x 25.875 x 11.125 inches with stand
Product Description
Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX700-Series LCD HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Video on Demand, YouTube, Slacker and more
Sony BRAVIA EX 700 Series 40-Inch Edge LED Backlit LCD HDTV, Black


In my experience, this tv is just ok, while I expect Sony products to be the best. The menu structure, the remote, the apps (I really don’t know why every manufacturer keeps putting an internet connection in their tvs – my blu-ray, has it, my PS3 and Xbox360, too – why do I need to pay for this duplicate function?), the thin design and the build are all right. The image quality is clearly imperfect, however.
First, the blacks have a clear blue tinge. I think it’s because of the LED side illumination, because my old XBR4 didn’t have this defect.
Second, the viewing angle is bad. As soon as yoy stray from a central viewing position, the blacks begin to wash out significantly. From about a 45 degree angle they become a blueish-gray mess.
I thought I could live with this nuisances, but my tv developed a dead pixel in a week, so I decided to return it. Amazon’s service was, of course, top notch.
In exchange I bought a (cheaper) Bravia EX500. In my opinion the image quality is clearly better, beacause of deeper blacks and the perfect viewing angles. I noticed a little more motion blur and you lose the thin frame, the Xross menu system and the internet connection, but I can trade these for image quality anytime.
Now I see you can get the 40′ EX700 at $749 everywhere, I guess nobody is buying.
Rating: 3 / 5
Although the quality of the tv is outstanding, the blatant lie about WIFI ready is too much.
All over the box it says WIFI ready. get it home only to find out that ONLY SONY $80 usb chip will give you the wireless.
Lies in advertising.
Rating: 1 / 5
When I switched on the TV it takes a moment ( at least 1 minute or so ) for the TV to respond to the remote control signals.
Rating: 3 / 5
We’ve been enjoying a 37″ Toshiba Regza LCD for 3 years now. The picture quality (720) was SUPERB. The ONLY reason we started shopping around for a new LCD was the amount of HEAT emitted by this TV, which made our bedroom uncomfortable after a couple hours….. Like a typical LCD (and I guess Plasma too) these products heat up and in the Summer are adding to the room temperature…
I went to our neighborhood store, spent some time watching the pictures and checking the amount of heat coming out from both the screen and the back of each TV. This Sony was by far the best combination of VERY little heat, with GREAT picture…. The “Edge LED” technology is the one to produce the least amount of heat, I’m told.
The picture is truly great in the sense of CONTRAST, deep black, and rich colors. As far as SHARPNESS, I can’t swear it is any better than our “old” Toshiba….
The one complaint I have is — the manual is extremely poor, and short in details, which forced me to call Sony, on a Saturday afternoon, talk to India, get an agent who was reading from her book…
I might also note that the guy at the store was telling me I can get online with this product (Ethernet cable attaches to the back), and don’t need my laptop to do that no more…. Well, NOT EXACTLY…. I can get on some SPECIFIC sites, which Sony pre-choses for its customers, like YouTube and couple others (I haven’t explored it yet), but CERTAINLY not use this TV as my laptop replacement for surfing the net.
Rating: 4 / 5